THE (DIGITAL) THEORY OF PARATEXTS
How to we choose what to watch, listen to, read and believe
A THEORY TO ANALYSE MEANING, INFLUENCE AND TRUTH IN DIGITAL MEDIA
Paramedia is a new approach to content analysis, built for researchers, academics and professionals of the age of internet.
While most theories for digital content come from interface or cultural studies, Paramedia stems primarily from a literary approach, in combination with UI, UX, authorship and audience studies.
In the digital age, paratexts are media-rich, ever-changing and multifunctional -- and master them is an essential skill to everyone working, researching or debating the field of digital content.
Paramedia is the first complete adaptation of Gerard Genette’s theory of the paratext to digital paratexts.
Paratexts are information that surrounds the "texts" we read, such as the cover of a magazine, the synopsis of a film, or the review of a book. They help us to decide what to read, watch and listen to.
What other users produce covers up to 70% of YouTube and Amazon pages.
This study has observed that content or product information covers only 20% of screen real estate. The 10% remaining goes for network information. User-generated content is by far the biggest source of information on what to consume.
how to use it
"Addresses foundational questions that are crucial to the field at a time of major transitions from print to digital media and culture"
"...demonstrates a broad and profound mastery of the field’s essential theories and concepts and applies them excellently and creatively in his work"
THREE TYPES OF
“The innovative nature of this research lies on (...) the convergence of intention, authorship, and materiality, through the lens of paratextual theory. ”
Prof. Rui Torres, ph.D., Universidade Fernando Pessoa
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