PARAMEDIA
   THE DIGITAL PARATEXT THEORY

Sérgio Tavares, ph.D.

+358 40 487 8989

slt.filho@gmail.com

Helsinki, Finland 00650

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THIS IS

PARAMEDIA

A THEORY TO ANALYSE MEANING, INFLUENCE AND TRUTH IN DIGITAL MEDIA

Paramedia is a new approach to content analysis, built for researchers, academics and professionals of the age of internet.

 

While most theories for digital content come from interface or cultural studies, Paramedia stems primarily from a literary approach, in combination with UI, UX, authorship and audience studies.

In the digital age, paratexts are media-rich, ever-changing and multifunctional -- and master them is an essential skill to everyone working, researching or debating the field of digital content.

#1

Paramedia is the first complete adaptation of Gerard Genette’s theory of the paratext to digital paratexts

how to use it

ux RESEACHERS AND DESIGnERS

What matters when designing UI content elements?

CONTENT MARKETINGPLANNERS

Which contextual elements influence perception?

CRITICAL Academics

Contexts making meaning: in-depth cultural implications

THREE TYPES OF

— ParaTEXTS

“The innovative nature of this research lies on (...) the convergence of intention, authorship, and materiality, through the lens of paratextual theory. ” 

Prof. Rui Torres, ph.D., Universidade Fernando Pessoa

Stay in the know

 

From time to time, we may send you invitations for publishing, new tools and progress on how to apply the theory to work and research. We will never share your information.