THIS IS

PARAMEDIA

THE (DIGITAL) THEORY OF PARATEXTS

How to we choose what to watch, listen to, read and believe

A THEORY TO ANALYSE MEANING, INFLUENCE AND TRUTH IN DIGITAL MEDIA

Paramedia is a new approach to content analysis, built for researchers, academics and professionals of the age of internet.

 

While most theories for digital content come from interface or cultural studies, Paramedia stems primarily from a literary approach, in combination with UI, UX, authorship and audience studies.

In the digital age, paratexts are media-rich, ever-changing and multifunctional -- and master them is an essential skill to everyone working, researching or debating the field of digital content.

#1

Paramedia is the first complete adaptation of Gerard Genette’s theory of the paratext to digital paratexts

Paratexts are information that surrounds the "texts" we read, such as the cover of a magazine, the synopsis of a film, or the review of a book. They help us to decide what to read, watch and listen to.

What other users produce covers up to 70% of YouTube and Amazon pages.

This study has observed that content or product information covers only 20% of screen real estate. The 10% remaining goes for network information. User-generated content is by far the biggest source of information on what to consume.

how to use it

"Addresses foundational questions that are crucial to the field at a time of major transitions from print to digital media and culture"

(...)

"...demonstrates a broad and profound mastery of the field’s essential theories and concepts and applies them excellently and creatively in his work"

ux RESEACHERS AND DESIGnERS

What matters when designing UI content elements?

CONTENT MARKETINGPLANNERS

Which contextual elements influence perception?

CRITICAL Academics

Contexts making meaning: in-depth cultural implications

THREE TYPES OF

— ParaTEXTS

  • 01
    AUTHOR

    Paratexts created by content authors, such as titles, introductions, cover images

  • 02
    AUDIENCE

    Shares, commentary, ratings, reviews and various input by other users

  • 03
    NETWORK

    Behind the algorithm, there is the network. Related videos, sponsored content and more

“The innovative nature of this research lies on (...) the convergence of intention, authorship, and materiality, through the lens of paratextual theory. ” 

Prof. Rui Torres, ph.D., Universidade Fernando Pessoa

Stay in the know

 

From time to time, we may send you invitations for publishing, new tools and progress on how to apply the theory to work and research. We will never share your information.

PARAMEDIA
   THE DIGITAL PARATEXT THEORY

Sérgio Tavares, ph.D.

+358 40 487 8989

slt.filho@gmail.com

Helsinki, Finland 00650

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